Sunday, October 14, 2012

Eric Enge on QDD and Content Strategy

...if you create a brand new site focused on providing advice to consumers buying homes, and you make your revenue from advertising, you must figure out how to differentiate it. 
You may want to write an article on mortgage tips, but it has been done a few times before:
https://www.google.com/search?q=intitle:%22mortgage%20tips%22
About 8,970 results
......
Potential linkers, or people on social media sites that share content related to buying homes, aren't going to share your new articles on mortgage tips ..., unless the articles say something very new, different, and compelling. You may require these articles on your site to make it complete, but don't expect to build an SEO or social media strategy around it.
What is your strategy for extreme differentiation? Don't have one yet? Now is a great day to get started!

Eric Enge, October 14, 2012
http://searchenginewatch.com/article/2216864/The-Demand-for-Extreme-Differentiation-in-Your-Content-Strategy