Sunday, October 14, 2012

Eric Enge on QDD and Content Strategy

...if you create a brand new site focused on providing advice to consumers buying homes, and you make your revenue from advertising, you must figure out how to differentiate it. 
You may want to write an article on mortgage tips, but it has been done a few times before:
https://www.google.com/search?q=intitle:%22mortgage%20tips%22
About 8,970 results
......
Potential linkers, or people on social media sites that share content related to buying homes, aren't going to share your new articles on mortgage tips ..., unless the articles say something very new, different, and compelling. You may require these articles on your site to make it complete, but don't expect to build an SEO or social media strategy around it.
What is your strategy for extreme differentiation? Don't have one yet? Now is a great day to get started!

Eric Enge, October 14, 2012
http://searchenginewatch.com/article/2216864/The-Demand-for-Extreme-Differentiation-in-Your-Content-Strategy

Saturday, October 13, 2012

Is WordPress good for building sites? A SEO Group discussion on LinkedIn


This is an excerpt from discussion on the Search Engine Land’s LinkedIn group:
http://lnkd.in/gigffm - copied almost as-is (fixed a couple of typos)
►LP: I found this article to be a good read:
http://biztwozero.com/Home/6181
► My reply
---------------
@LP: I am with you on this (PHP, etc.), and I already expressed my opinion about the quality of PHP code in WordPress and potential security risks - in other discussions (look for my recent posts).

However, do not take that specific article as a 100% truth. While correct in general, many specific details are not.

Why don't you just try for yourself? Installing WP takes literally 5 minutes, as long as you have Apache/MySQL/PHP at your disposal. MySQL can be anywhere, of course, and you can specify the remote host. Apache and PHP can be at your PC, so you can easily play with the themes, plugins and the core code - as a PHP programmer and not as a WP user. You will see everything.
The question is, however, what is your goal and what do you compare WP with? If you are building a "non-mission-critical" website, who cares that WP will throw PHP notices on every line of its lousy code? Disable all errors and sleep well :-)

If you compare to other open-source CMS/Blogging platforms - they will suffer more or less from the same "diseases".

If, however, you desperately need a solution for content editing, and you do not want to spend $ on a commercial - there are two ways, in my opinion: a) take WordPress, find a premium theme, which will provide you with all the functionality (that will cost $ instead of $$$) - and use ONLY that theme and only their plugins. Once you start mixing plugins from different vendors, one day you upgrade one, and it will bring down another, because they do not know each other, and write whatever they want, overriding the core functionality.

Or b) Because WP writes into MySQL table, you can use PHP to extract the content from there and publish it your way. That's similar to having a premium theme, but also allows you to put WP on a different server, solving thus some security problems (the WP can be installed even at your home, as I said)

There is a1) - write the Premium Theme yourself :-)

I tried the a) and a1) approaches since WP was born, and each time I ended up with version b) or with no WP at all....